The Three-Legged Stool of Marketing for Martial Arts Schools

From Terrilynne Therien, Multi-Media Strategest

1. The Three-Legged Stool of Marketing
   • Right Audience: Identifying and targeting ideal students and families interested in martial arts training.
   • Right Message: Crafting a message that highlights the unique benefits of martial arts, such as discipline, self-confidence, and community.
   • Right Frequency: Ensuring consistent communication through various channels without overwhelming or under-engaging the audience.
2. Addressing Social Media
   • Utilizing platforms like Instagram, Facebook, and YouTube to showcase class highlights, student success stories, and community involvement.
   • Creating engaging content like videos, testimonials, and behind-the-scenes looks to build rapport with current and potential students.
   • Encouraging shares and comments to boost organic reach and engagement.
3. Organic Media
   • Leveraging SEO and Google My Business to make the school more discoverable to local audiences.
   • Writing blogs or articles about martial arts benefits, which can attract a wider audience naturally.
   • Engaging with local online forums, community boards, and parenting groups to build a presence.
4. Mainstream Media
   • Reaching out to local news outlets for coverage of events, promotions, or unique programs at the martial arts school.
   • Participating in community events that may be featured in local newspapers or radio.
   • Establishing partnerships with local publications or sponsoring events to increase visibility and credibility